10:00 am (CDT)
Driving Growth and Loyalty: Lessons from Consumer Cellular and Zaxby's
Join Josie Gaeckle, SVP of Client Insights at SMG, as she hosts a session with Consumer Cellular and Zaxby’s on how to leverage customer feedback to enhance the entire customer experience and drive impactful business results.
Consumer Cellular will share its strategy for gathering feedback at every stage of the customer lifecycle, from in-store interactions to long-term service engagement. Learn how they use comprehensive data collection methods to gain valuable insights and improve customer retention.
Zaxby’s will highlight its approach to driving engagement and satisfaction through its "Saucepitality" initiative, training programs, and targeted action plans. Learn how they’ve transformed customer insights into meaningful changes that elevate the guest experience.
Key takeaways:
• Effective techniques for collecting and utilizing feedback throughout the customer journey.
• Strategies for creating a culture of continuous improvement based on customer insights.
• Best practices for boosting engagement and satisfaction through targeted programs.
• Understand the importance of a 360-degree feedback view for driving business growth.
This session will provide you with actionable strategies to collect, analyze, and act on customer feedback to drive growth and loyalty.